Business Development.
Grow the rent roll on purpose.
BDM is the most-hired and least-trained role in Australian agencies. This vertical gives the BDM a week that works: where the leads actually come from, how the appraisal converts, how the fee is defended against a discounter, and how a new management is onboarded without a compliance gap.
One payment. Lifetime access. GST included.
Why train as a business development.
- 01
Every management won is an annuity; every one lost is a compounding hole in the rent roll's value.
- 02
Fee discounting is a training problem long before it is a market problem.
- 03
Churn is diagnosable — most agencies simply never look at where it comes from.
Every skill the desk demands.
The full set of learning outcomes across every program inside business development. Nothing hidden, nothing padded.
- 01Run a weekly BDM activity plan with the call, appraisal and conversion numbers that hit target.
- 02Work investor databases, sold-to-investor pipelines and off-market landlord outreach systematically.
- 03Build and maintain referral relationships with buyers agents, brokers and accountants that produce recurring leads.
- 04Run an appraisal-to-signed-management conversion process with a consistent structure.
- 05Present and defend a management fee against a discounting competitor without conceding on value.
- 06Handle the core landlord objections with prepared, specific responses.
- 07Understand rent roll acquisition basics and how a multiplier valuation is generally derived.
- 08Onboard a new management cleanly: compliance documents, keys, condition report, handover.
- 09Diagnose churn and retention risk before a landlord gives notice.
- 10Maintain CRM discipline that keeps the whole pipeline visible and forecastable.
Four learning modes.One relentless outcome.
Every lesson is auto-graded. AI role-plays run 24/7 — no waiting on a facilitator, no scheduling.
Long-form practitioner teaching — frameworks, scripts and worked examples you can re-read at the desk.
Downloadable briefs, checklists and scripts you keep for the desk.
Instant scoring against the frameworks — no facilitator, no wait.
Interactive simulations of real vendor, buyer and tenant conversations.
Learning atyour fingertips.
The full portal — video, scored role-play, quizzes, playbooks and your Standing — runs in the browser on any device. No app store. No download. Open a tab, keep training.
One learning journey. Delivered in one part.
Grow the rent roll with a disciplined, activity-driven BDM engine.
- 0101 · The BDM Week & Activity Maths3 masterclass · 1 reading · 1 quiz
- 0202 · Lead Sources & Referral Partners4 masterclass · 1 quiz
- 0303 · Appraisal-to-Management Conversion2 masterclass · 1 reading · 1 quiz · 1 AI role-play
- 0404 · Rent Roll Acquisition Basics2 masterclass · 1 reading · 1 quiz
- 0505 · Onboarding a New Management Cleanly4 masterclass · 1 quiz
- 0606 · Retention, Churn Diagnostics & CRM Discipline3 masterclass · 1 reading · 1 quiz · 1 AI role-play
Skill areas covered include lead generation, appraisal and conversion, fee presentation, landlord objection handling, rent roll fundamentals, management onboarding, retention and CRM discipline. Professional development only — not accredited training.
Professional development only. The Agent Academy is not a Registered Training Organisation, does not deliver nationally accredited training, does not issue nationally recognised qualifications, and does not, on its own, satisfy statutory training requirements to obtain a real estate registration, licence or certificate of registration in any Australian state or territory.
One payment. Lifetime access.