Become the agentthe market remembers.
AI role-play, real-world outcomes.
Where agents rehearse the deal before they do it. Sixteen specialisations, live AI role-play and virtual coaching cohorts — built for new-to-industry agents wanting to fast track their success.

Trained by the practitioners still doing the work.
Every program is written and taught by an agent, principal or auctioneer actively operating at the top of their market — not academics, not RTOs, not career trainers. The standard shows.

Salespeople
Listing to sold — every step, mastered.
Prospecting, appraisals, listing presentations and negotiation for residential sales agents.

Property Managers
Trust accounts, tenants and tribunals.
Legislation, applications, arrears, maintenance, tribunal preparation and portfolio growth.

Commercial Agents
Yield, tenure and the CBD.
Commercial leasing, incentive modelling, covenant assessment and institutional landlord relationships.

Auctioneers
Own the rostrum.
Bid calling, crowd control, legislative compliance and the psychology of the auction.

Administration
The engine room of every agency.
Trust accounting, contracts administration, compliance calendars and agency systems.

Marketing
Turn listings into brands.
Campaign strategy, editorial copy, portal optimisation, paid social, video and vendor reporting.

AML/CTF & Compliance
Tranche 2, handled properly.
Customer due diligence, risk assessment, reporting and record keeping for agency staff.

Buyer's Agents
Represent the other side of the table.
Engagement, fees, search briefs, off-market sourcing, due diligence and bidding under authority.

Agency Leadership
Lead a department that makes money.
Recruitment, coaching cadence, KPIs, commission design, performance management and P&L.

Strata Management
Governance, levies and by-laws.
Budgets, meetings and motions, insurance, defects and sustainable portfolio workload.

Business Development
Grow the rent roll on purpose.
Lead sources, appraisal conversion, fee defence, onboarding and churn diagnostics.

AI & Tech Fluency
Useful AI, not novelty AI.
Prompting, compliant copy, CRM automation, verification, privacy and agency AI policy.

Rural & Agribusiness
Country listings, corporate buyers.
Carrying capacity, water, vegetation, leases, rural valuation, EOI and tender campaigns.

Project Marketing
Selling from plans and renders.
Developer clients, feasibility literacy, release strategy, disclosure and settlement risk.

Sales Associates
The operational half of a top writer.
Diary and campaign management, enquiry, open homes, CRM hygiene and vendor reporting.

Wellbeing & Longevity
Stay good at this for a decade.
Workload boundaries, difficult clients, rejection resilience and income volatility.
Reps, not readings.
Elite agents aren't made in classrooms. Every lesson culminates in a live AI role-play — a vendor at the kitchen table, a bidder at the rostrum, a tenant on the phone — graded on the substance of your response, not multiple choice.
- 01SetupA concise practitioner brief on a single, high-leverage industry moment.
- 02The callYou enter a scripted scenario as yourself. The AI runs the other side of the table.
- 03Scored substanceEvery response is graded on tone, tactics and commercial outcome — with a written debrief.
- 04StandingComplete a specialisation and earn a portable Agent Academy certificate of completion — a record of the professional development you've done.
Learning atyour fingertips.
The full portal — video, scored role-play, quizzes, playbooks and your Standing — runs in the browser on any device. No app store. No download. Open a tab, keep training.
- Lesson playerWritten masterclasses, resumable.
- AI role-playLive scenarios, scored on substance.
- Auto-markedQuizzes graded on submission.
- Your StandingXP, badges, portable record.
What agents, principals and franchise networks say.
Testimonials collected across coaching engagements, agency intensives and national training rooms. Evidence held on file — substantiated under Australian Consumer Law.
“Shane's price-reduction framework changed how our sales team runs vendor conversations. Days-on-market dropped noticeably inside a quarter.”
“I've sat through a lot of training. This is the first program where I walked into a listing appointment the next morning and used the exact language — and won it.”
“Rare to find someone who can hold a room of 250 agents and still make each one feel personally coached. Our network invited him back three times.”
“The role-play work is what sets this apart. My newer agents rehearsed the objections before they ever heard them from a real vendor.”
“Went from 4 listings a quarter to 11. Same market, same postcode — different conversations. Shane's coaching did that.”
“We rolled the frameworks into our national onboarding. New-to-industry retention improved measurably in the first 12 months.”
“Practical, direct, unmistakably Australian. No fluffy US-imported scripts. Our team engaged with it because it sounded like the market they actually work in.”
“First quarter after the training I doubled my written business. The auction call-out module alone was worth the enrolment.”
“Shane understands the office economics — not just the pitch. That's why his content survives contact with a real P&L.”
“We brought Shane in for a two-day intensive. Six months on, three of the agents in that room were in the top 10 of the group.”
“I'd been in the industry two years and stalled. The soft-skills work — how to actually sit across from a vendor — is what unlocked me.”
“Genuinely one of the strongest agent development operators in the country. We recommend him internally without hesitation.”
“The listing presentation module gave our team a shared language. Conversion rates lifted and we stopped competing on fee.”
“I closed the biggest listing of my career three weeks after the program. I used Shane's fee-defence line almost verbatim.”
“Content is sharp, delivery is elite, and the follow-through with agents afterwards is what separates it from the usual conference circuit.”
“We ran the whole team through it — from cadets to the principal. That shared vocabulary alone was worth every dollar.”
“The AI role-play is unreal. It's the first time practice has actually felt like a real vendor pushing back. Nothing else in the industry does this.”
“Shane trained our leadership pipeline. Two of them are now running offices of their own. The lineage speaks for itself.”
“Straightforward, no theatre, no ego. Just the actual mechanics of writing more business. My team asked for a second round.”
“Went from mid-pack to top-3 in the office inside eight months. The prospecting call blueprint is the single most useful thing I've ever been taught.”
“Rare to find development that lands equally with a rookie and a 20-year veteran. Shane pulls that off.”
“As an independent, we don't have head-office training. This filled the gap and then some. My two juniors are unrecognisable.”
“I'd been quietly considering leaving the industry. The role-play work rebuilt my confidence in weeks. I'm now on track for a record year.”
“The best-return dollar we've ever spent on people development. Full stop.”
Individual results vary. Testimonials reflect the experience of the named contributor and are not a guarantee of outcome. Full substantiation available on request.
"The agents who write at the top of the office aren't the ones who read the most. They're the ones who rehearse the most. The Agent Academy exists to give you those reps — before the appraisal, before the auction, before the tough conversation."
