The Standard — Australian-built, practitioner-led

Become the agentthe market remembers.

AI role-play, real-world outcomes.

Where agents rehearse the deal before they do it. Sixteen specialisations, live AI role-play and virtual coaching cohorts — built for new-to-industry agents wanting to fast track their success.

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Shane Lowe, Founder
Shane Lowe · Founder · 14 years · 10,000+ agents trained & mentored
Practitioners drawn from
RAY WHITEMcGRATHBELLE PROPERTYLJ HOOKERSOTHEBY'S INT.THE AGENCY
Sixteen specialisations

Trained by the practitioners still doing the work.

Every program is written and taught by an agent, principal or auctioneer actively operating at the top of their market — not academics, not RTOs, not career trainers. The standard shows.

Salespeople training — Listing to sold — every step, mastered.
2 programs

Salespeople

Listing to sold — every step, mastered.

Prospecting, appraisals, listing presentations and negotiation for residential sales agents.

Property Managers training — Trust accounts, tenants and tribunals.
2 programs

Property Managers

Trust accounts, tenants and tribunals.

Legislation, applications, arrears, maintenance, tribunal preparation and portfolio growth.

Commercial Agents training — Yield, tenure and the CBD.
2 programs

Commercial Agents

Yield, tenure and the CBD.

Commercial leasing, incentive modelling, covenant assessment and institutional landlord relationships.

Auctioneers training — Own the rostrum.
1 program

Auctioneers

Own the rostrum.

Bid calling, crowd control, legislative compliance and the psychology of the auction.

Administration training — The engine room of every agency.
1 program

Administration

The engine room of every agency.

Trust accounting, contracts administration, compliance calendars and agency systems.

Marketing training — Turn listings into brands.
1 program

Marketing

Turn listings into brands.

Campaign strategy, editorial copy, portal optimisation, paid social, video and vendor reporting.

AML/CTF & Compliance training — Tranche 2, handled properly.
1 program

AML/CTF & Compliance

Tranche 2, handled properly.

Customer due diligence, risk assessment, reporting and record keeping for agency staff.

Buyer's Agents training — Represent the other side of the table.
1 program

Buyer's Agents

Represent the other side of the table.

Engagement, fees, search briefs, off-market sourcing, due diligence and bidding under authority.

Agency Leadership training — Lead a department that makes money.
1 program

Agency Leadership

Lead a department that makes money.

Recruitment, coaching cadence, KPIs, commission design, performance management and P&L.

Strata Management training — Governance, levies and by-laws.
1 program

Strata Management

Governance, levies and by-laws.

Budgets, meetings and motions, insurance, defects and sustainable portfolio workload.

Business Development training — Grow the rent roll on purpose.
1 program

Business Development

Grow the rent roll on purpose.

Lead sources, appraisal conversion, fee defence, onboarding and churn diagnostics.

AI & Tech Fluency training — Useful AI, not novelty AI.
1 program

AI & Tech Fluency

Useful AI, not novelty AI.

Prompting, compliant copy, CRM automation, verification, privacy and agency AI policy.

Rural & Agribusiness training — Country listings, corporate buyers.
1 program

Rural & Agribusiness

Country listings, corporate buyers.

Carrying capacity, water, vegetation, leases, rural valuation, EOI and tender campaigns.

Project Marketing training — Selling from plans and renders.
1 program

Project Marketing

Selling from plans and renders.

Developer clients, feasibility literacy, release strategy, disclosure and settlement risk.

Sales Associates training — The operational half of a top writer.
1 program

Sales Associates

The operational half of a top writer.

Diary and campaign management, enquiry, open homes, CRM hygiene and vendor reporting.

Wellbeing & Longevity training — Stay good at this for a decade.
1 program

Wellbeing & Longevity

Stay good at this for a decade.

Workload boundaries, difficult clients, rejection resilience and income volatility.

Method

Reps, not readings.

Elite agents aren't made in classrooms. Every lesson culminates in a live AI role-play — a vendor at the kitchen table, a bidder at the rostrum, a tenant on the phone — graded on the substance of your response, not multiple choice.

  1. 01
    Setup
    A concise practitioner brief on a single, high-leverage industry moment.
  2. 02
    The call
    You enter a scripted scenario as yourself. The AI runs the other side of the table.
  3. 03
    Scored substance
    Every response is graded on tone, tactics and commercial outcome — with a written debrief.
  4. 04
    Standing
    Complete a specialisation and earn a portable Agent Academy certificate of completion — a record of the professional development you've done.
The Learner Portal · 04

Learning atyour fingertips.

The full portal — video, scored role-play, quizzes, playbooks and your Standing — runs in the browser on any device. No app store. No download. Open a tab, keep training.

  • Lesson player
    Written masterclasses, resumable.
  • AI role-play
    Live scenarios, scored on substance.
  • Auto-marked
    Quizzes graded on submission.
  • Your Standing
    XP, badges, portable record.
Module i · 0314:22
The vendor at the kitchen table
Video · 18 min
01The opening frame3:12
02Reading resistance5:40
03Anchoring the price4:55
Role-play · Live Recording
Scenario
A vendor pushes back on your price appraisal at the kitchen table. Hold your ground without breaking rapport.
Vendor
"Your number is $80k below the agent up the road. Convince me."
You
"I'll show you the last four comparable sales and what the market rejected above them."
Score86 / 100
Your StandingQ4 · 26
Total XP
4,820
↑ 340 this week
18
Modules
42
Role-plays
84
Avg score
Leaderboard · NSW · sample
01M. Bianchi5,120
02You4,820
03J. Okafor4,610
Badge unlocked
Kitchen-table closer · Silver
Illustrative preview · sample data
14 years · thousands of agents

What agents, principals and franchise networks say.

Testimonials collected across coaching engagements, agency intensives and national training rooms. Evidence held on file — substantiated under Australian Consumer Law.

Shane's price-reduction framework changed how our sales team runs vendor conversations. Days-on-market dropped noticeably inside a quarter.
D.K.
Ray White
Brisbane, QLDAgency
I've sat through a lot of training. This is the first program where I walked into a listing appointment the next morning and used the exact language — and won it.
A.F.
Ray White
Newcastle, NSWAgent
Rare to find someone who can hold a room of 250 agents and still make each one feel personally coached. Our network invited him back three times.
P.M.
Ray White
Sydney, NSWCorporate
The role-play work is what sets this apart. My newer agents rehearsed the objections before they ever heard them from a real vendor.
M.K.
LJ Hooker
Gold Coast, QLDAgency
Went from 4 listings a quarter to 11. Same market, same postcode — different conversations. Shane's coaching did that.
J.W.
LJ Hooker
Wollongong, NSWAgent
We rolled the frameworks into our national onboarding. New-to-industry retention improved measurably in the first 12 months.
R.S.
LJ Hooker
Sydney, NSWCorporate
Practical, direct, unmistakably Australian. No fluffy US-imported scripts. Our team engaged with it because it sounded like the market they actually work in.
A.P.
Century 21
Perth, WAAgency
First quarter after the training I doubled my written business. The auction call-out module alone was worth the enrolment.
C.H.
Century 21
Adelaide, SAAgent
Shane understands the office economics — not just the pitch. That's why his content survives contact with a real P&L.
M.P.
Century 21
Melbourne, VICCorporate
We brought Shane in for a two-day intensive. Six months on, three of the agents in that room were in the top 10 of the group.
S.B.
Professionals
Bendigo, VICAgency
I'd been in the industry two years and stalled. The soft-skills work — how to actually sit across from a vendor — is what unlocked me.
N.O.C.
Professionals
Hobart, TASAgent
Genuinely one of the strongest agent development operators in the country. We recommend him internally without hesitation.
D.C.
Professionals
Sydney, NSWCorporate
The listing presentation module gave our team a shared language. Conversion rates lifted and we stopped competing on fee.
F.W.
First National
Geelong, VICAgency
I closed the biggest listing of my career three weeks after the program. I used Shane's fee-defence line almost verbatim.
T.B.
First National
Sunshine Coast, QLDAgent
Content is sharp, delivery is elite, and the follow-through with agents afterwards is what separates it from the usual conference circuit.
K.V.
First National
Melbourne, VICCorporate
We ran the whole team through it — from cadets to the principal. That shared vocabulary alone was worth every dollar.
G.N.
Harcourts
Christchurch-Sydney networkAgency
The AI role-play is unreal. It's the first time practice has actually felt like a real vendor pushing back. Nothing else in the industry does this.
E.T.
Harcourts
Launceston, TASAgent
Shane trained our leadership pipeline. Two of them are now running offices of their own. The lineage speaks for itself.
R.P.
Harcourts
Melbourne, VICCorporate
Straightforward, no theatre, no ego. Just the actual mechanics of writing more business. My team asked for a second round.
V.H.
RE/MAX
Cairns, QLDAgency
Went from mid-pack to top-3 in the office inside eight months. The prospecting call blueprint is the single most useful thing I've ever been taught.
J.M.
RE/MAX
Darwin, NTAgent
Rare to find development that lands equally with a rookie and a 20-year veteran. Shane pulls that off.
L.F.
RE/MAX
Brisbane, QLDCorporate
As an independent, we don't have head-office training. This filled the gap and then some. My two juniors are unrecognisable.
A.R.
Independent
Inner-West Sydney, NSWAgency
I'd been quietly considering leaving the industry. The role-play work rebuilt my confidence in weeks. I'm now on track for a record year.
G.H.
Boutique Agency
Byron Bay, NSWAgent
The best-return dollar we've ever spent on people development. Full stop.
M.T.
Boutique Prestige Group
Toorak, VICAgency

Individual results vary. Testimonials reflect the experience of the named contributor and are not a guarantee of outcome. Full substantiation available on request.

The training thesis
"The agents who write at the top of the office aren't the ones who read the most. They're the ones who rehearse the most. The Agent Academy exists to give you those reps — before the appraisal, before the auction, before the tough conversation."
Shane Lowe · Founder