Marketing
Turn listings into brands.
Marketing is the vertical that quietly compounds every other one. This program trains agents and marketing coordinators to build listing campaigns that outperform on the portals, on social and on the vendor's kitchen table — with editorial copy, video and reporting frameworks used by Australia's top-billing offices.
Version 2026-08-26.v1
Version 2026-08-26.v1
One payment. Lifetime access. GST included.
Why Marketing training matters.
- 01
Portal listings reward specific copy and photo structures — most agents launch without ever testing what actually lifts enquiry.
- 02
Paid social is one of the most under-used channels in premium residential, and one of the easiest to run badly.
- 03
Vendor reporting is not admin. Done well it renews campaigns and generates the next listing.
Every skill the desk demands.
The full set of learning outcomes across every program inside marketing. Nothing hidden, nothing padded.
- 01Design a vendor-paid campaign scaled to property tier and channel ROI
- 02Write property copy that ranks on portals and converts to enquiry
- 03Optimise a listing on Domain and realestate.com.au for maximum visibility
- 04Run a paid social campaign that produces measurable enquiries
- 05Produce a video walkthrough that outperforms the standard portal slideshow
- 06Build a personal brand system for an agent that generates 10+ appraisals a month
- 07Deliver vendor reports that make renewals and referrals easy
- 08Read campaign analytics and diagnose an underperforming listing in 10 minutes
Four learning modes.One relentless outcome.
Every lesson is auto-graded. AI role-plays run 24/7 — no waiting on a facilitator, no scheduling.
Long-form practitioner teaching — frameworks, scripts and worked examples you can re-read at the desk.
Downloadable briefs, checklists and scripts you keep for the desk.
Instant scoring against the frameworks — no facilitator, no wait.
Interactive simulations of real vendor, buyer and tenant conversations.
Learning atyour fingertips.
The full portal — video, scored role-play, quizzes, playbooks and your Standing — runs in the browser on any device. No app store. No download. Open a tab, keep training.
One learning journey. Delivered in one part.
Turn a listing into a movement — and an agency into a brand.
- 0101 · Channel strategy by property tier1 masterclass · 2 reading · 1 quiz · 1 AI role-play
- 0202 · Editorial-quality copy1 masterclass · 2 reading · 1 quiz
- 0303 · Portal optimisation1 masterclass · 1 reading · 1 quiz · 1 AI role-play
- 0404 · Paid social that converts1 masterclass · 1 reading · 1 quiz
- 0505 · Video that outperforms1 masterclass · 1 reading · 1 quiz
- 0606 · Personal brand — the agent as media brand1 masterclass · 1 reading · 1 quiz
- 0707 · Vendor reporting that renews and refers1 masterclass · 1 reading · 1 quiz · 1 AI role-play
- 0808 · Analytics — diagnosing an underperformer1 masterclass · 1 reading · 1 quiz
- 0909 · SEO, email lifecycle marketing and reputation2 masterclass · 1 reading · 1 quiz · 1 AI role-play
- 1010 · Budget-per-listing ROI and short-form video cadence2 masterclass · 1 reading · 1 quiz · 1 AI role-play
Skill areas covered include portal listing optimisation, editorial copywriting, photography and video direction, paid social campaigns, personal brand building and vendor reporting. Professional development only — not accredited training.
Professional development only. The Agent Academy is not a Registered Training Organisation, does not deliver nationally accredited training, does not issue nationally recognised qualifications, and does not, on its own, satisfy statutory training requirements to obtain a real estate registration, licence or certificate of registration in any Australian state or territory.
One payment. Lifetime access.
Version 2026-08-26.v1