Marketing
Turn listings into brands.
Marketing is the vertical that quietly compounds every other one. This program trains agents and marketing coordinators to build listing campaigns that outperform on the portals, on social and on the vendor's kitchen table — with editorial copy, video and reporting frameworks used by Australia's top-billing offices.
One payment. Lifetime access. GST included.
Why train as a marketing.
- 01
Portal algorithms reward specific copy and photo structures — most agents unknowingly fight the algorithm every launch.
- 02
Paid social done properly is now the highest-ROI channel for premium residential — and the least understood.
- 03
Vendor reporting is not admin. Done well it renews campaigns and generates the next listing.
Every skill the desk demands.
The full set of learning outcomes across every program inside marketing. Nothing hidden, nothing padded.
- 01Design a vendor-paid campaign scaled to property tier and channel ROI
- 02Write property copy that ranks on portals and converts to enquiry
- 03Optimise a listing on Domain and realestate.com.au for maximum visibility
- 04Run a paid social campaign that produces measurable enquiries
- 05Produce a video walkthrough that outperforms the standard portal slideshow
- 06Build a personal brand system for an agent that generates 10+ appraisals a month
- 07Deliver vendor reports that make renewals and referrals easy
- 08Read campaign analytics and diagnose an underperforming listing in 10 minutes
Four learning modes.One relentless outcome.
Every lesson is auto-graded. AI role-plays run 24/7 — no waiting on a facilitator, no scheduling.
Studio-shot walkthroughs, scripts and frameworks — pause, rewind, master.
Downloadable briefs, checklists and scripts you keep for the desk.
Instant scoring against the frameworks — no facilitator, no wait.
Interactive simulations of real vendor, buyer and tenant conversations.
Learning atyour fingertips.
The full portal — video, scored role-play, quizzes, playbooks and your Standing — runs in the browser on any device. No app store. No download. Open a tab, keep training.
One learning journey.Delivered in I parts.
Turn a listing into a movement — and an agency into a brand.
- 0101 · Channel strategy by property tier1 video · 2 reading · 1 quiz
- 0202 · Editorial-quality copy1 video · 2 reading · 1 quiz
- 0303 · Portal optimisation1 video · 1 reading · 1 quiz
- 0404 · Paid social that converts1 video · 1 reading · 1 quiz
- 0505 · Video that outperforms1 video · 1 reading · 1 quiz
- 0606 · Personal brand — the agent as media brand1 video · 1 reading · 1 quiz
- 0707 · Vendor reporting that renews and refers1 video · 1 reading · 1 quiz
- 0808 · Analytics — diagnosing an underperformer1 video · 1 reading · 1 quiz
Themes covered map to CPP41419 marketing-related units including CPPREP4104 (marketing) and complementary campaign, copy and portal optimisation practices. This is contextual mapping only.
Professional development only. The Agent Academy is not a Registered Training Organisation, does not deliver nationally accredited training, does not issue nationally recognised qualifications, and does not, on its own, satisfy statutory training requirements to obtain a real estate registration, licence or certificate of registration in any Australian state or territory. Alignment references are for context only.
One payment. Lifetime access.