Real Estate Marketing Mastery.
Turn a listing into a movement — and an agency into a brand.
Instant access. Reviewed by practitioners still on the floor.
Capabilities the marketactually pays for.
- 01
Design a vendor-paid campaign scaled to property tier and channel ROI
- 02
Write property copy that ranks on portals and converts to enquiry
- 03
Optimise a listing on Domain and realestate.com.au for maximum visibility
- 04
Run a paid social campaign that produces measurable enquiries
- 05
Produce a video walkthrough that outperforms the standard portal slideshow
- 06
Build a personal brand system for an agent that generates 10+ appraisals a month
- 07
Deliver vendor reports that make renewals and referrals easy
- 08
Read campaign analytics and diagnose an underperforming listing in 10 minutes
10 modules.One standard.
- 01Portal spend vs social spendMasterclass · 14 min· Campaign Strategy
- 02Campaign budget benchmarks by property tierReading · 13 min· Campaign Strategy
- 03Prestige marketing — a different playbookReading · 12 min· Campaign Strategy
- 04Knowledge checkQuiz · 10 min· Campaign Strategy
- 05Scenario: "I'm not paying for advertising"AI Role-play · 10 min· Campaign Strategy
- 01The seven headline formulas that outperformReading · 14 min· Copywriting
- 02Body copy: the four-paragraph structureMasterclass · 12 min· Copywriting
- 03The 20-listing swipe fileReading · 16 min· Copywriting
- 04Knowledge checkQuiz · 8 min· Copywriting
- 01Photo order — the science of the first 8 photosReading · 14 min· Portal Optimisation
- 02Floorplans, 3D tours and virtual stagingMasterclass · 12 min· Portal Optimisation
- 03Knowledge checkQuiz · 8 min· Portal Optimisation
- 04Scenario: The vendor wants a lower guide to pull crowdsAI Role-play · 9 min· Advertising Compliance
- 01Meta Ads for real estate — the correct setupMasterclass · 16 min· Paid Social
- 02TikTok and Reels — the current playbookReading · 12 min· Paid Social
- 03Knowledge checkQuiz · 6 min· Paid Social
- 01Three video formats every listing needsMasterclass · 14 min· Video Production
- 02Agent-to-camera — overcoming the awkwardnessReading · 10 min· Video Production
- 03Knowledge checkQuiz · 6 min· Video Production
- 01The three-pillar content frameworkReading · 13 min· Personal Brand
- 02Instagram cadence — 5 posts / 3 reels / 7 stories per weekMasterclass · 11 min· Personal Brand
- 03Knowledge checkQuiz · 4 min· Personal Brand
- 01The weekly vendor report — a templateReading · 13 min· Vendor Reporting
- 02Reporting a poor week without losing the campaignMasterclass · 11 min· Vendor Reporting
- 03Knowledge checkQuiz · 4 min· Vendor Reporting
- 04Scenario: Week three, no offers, angry vendorAI Role-play · 10 min· Vendor Reporting
- 01Diagnosing a flat listing in 10 minutesMasterclass · 13 min· Analytics
- 02Attribution — where the good buyers actually came fromReading · 11 min· Analytics
- 03Knowledge checkQuiz · 4 min· Analytics
- 01Local search and SEO for individual agentsMasterclass · 12 min· SEO & Local Search
- 02Building an email lifecycle, not a newsletterReading · 14 min· Email Lifecycle Marketing
- 03Review and reputation management as a systemMasterclass · 13 min· Reputation Management
- 04A vendor leaves a critical review after a slow saleAI Role-play · 9 min· Reputation Management
- 05Knowledge check: SEO, email and reputationQuiz · 6 min· SEO & Local Search
- 01Modelling marketing ROI per listingMasterclass · 13 min· Budget & ROI Modelling
- 02Setting a budget-per-listing framework by price tierReading · 14 min· Budget & ROI Modelling
- 03A systemised short-form video production cadenceMasterclass · 12 min· Video Production Systems
- 04A vendor wants to cut the marketing budget mid-campaignAI Role-play · 9 min· Budget & ROI Modelling
- 05Knowledge check: ROI modelling and video cadenceQuiz · 6 min· Budget & ROI Modelling
- Last reviewed
- July 2026
- Next review due
- January 2027
- Jurisdictions checked
- NSW · VIC · QLD · WA · SA · TAS · ACT · NT
Advertising and price-representation rules (including underquoting and price-guide requirements) vary by state, alongside the national Australian Consumer Law prohibition on misleading or deceptive conduct.
Aligned to the themes,not a substitute for the qualification.
Every discipline drilled in this program is drawn from real practitioner work — the conversations, campaigns and compliance habits agents use daily. This is professional development. It complements — but does not replace — nationally accredited training delivered by a Registered Training Organisation.
Skill areas covered include portal listing optimisation, editorial copywriting, photography and video direction, paid social campaigns, personal brand building and vendor reporting. Professional development only — not accredited training. The Agent Academy is not a Registered Training Organisation and does not deliver nationally accredited training. Completion of this program does not, on its own, satisfy statutory training or licensing requirements in any Australian state or territory.
- 01Choose
Confirm Real Estate Marketing Mastery — or bundle the full Marketing pathway.
- 02Checkout
Secure guest checkout. No account required. Visa, Mastercard, Amex, Apple Pay.
- 03Auto-account
On payment, a learner account is created and login credentials are emailed to you.
- 04Sign in
Access the portal and open Module i within sixty seconds of purchase.
- 05Progress
Complete modules, quizzes and AI role-plays at your own pace — auto-graded, lifetime access.
Start today.Bill on the board by quarter's end.
Instant access. Lifetime licence. Every module, scenario and scored role-play inside Marketing unlocks the moment your payment clears — no waiting, no onboarding calls, no gatekeepers.
- 01New-to-industry agents ready to compete.
- 02Practitioners rebuilding after a flat 12 months.
- 03Agencies onboarding a cohort to one standard.
- 01Secure checkout — Visa, Mastercard, Amex, Apple Pay.
- 02Your learner account is auto-created and emailed.
- 03Sign in and open Module i within sixty seconds.
No prior licence or certificate required to enrol. This is professional development — for state licensing pathways, see our licensing guide.
Built around the work,not the paperwork.
These are the practitioner disciplines that separate top-billing agents from the rest of the office. Each one is trained, scored and drilled — repeatedly.
- 01Campaign StrategyDrilled
- 02CopywritingDrilled
- 03Portal OptimisationDrilled
- 04Paid SocialDrilled
- 05Video ProductionDrilled
- 06Personal BrandDrilled
- 07Vendor ReportingDrilled
- 08AnalyticsDrilled