Marketing
IntermediateCampaign StrategyCopywritingPortal OptimisationPaid SocialVideo ProductionPersonal BrandVendor ReportingAnalytics
Real Estate Marketing Mastery
Turn a listing into a movement — and an agency into a brand.
For agency marketing coordinators, marketing managers and agent-marketers running their own campaigns. Vendor-paid campaign strategy, editorial-quality copy, portal optimisation, paid social, video, personal branding and vendor reporting that justifies the fee. Includes 20+ swipe-file examples from top Australian agencies.
20 hours · 8 modules · 32 lessonsIndustry-relevant
What you'll master
- Design a vendor-paid campaign scaled to property tier and channel ROI
- Write property copy that ranks on portals and converts to enquiry
- Optimise a listing on Domain and realestate.com.au for maximum visibility
- Run a paid social campaign that produces measurable enquiries
- Produce a video walkthrough that outperforms the standard portal slideshow
- Build a personal brand system for an agent that generates 10+ appraisals a month
- Deliver vendor reports that make renewals and referrals easy
- Read campaign analytics and diagnose an underperforming listing in 10 minutes
Syllabus
01 · Channel strategy by property tier
02 · Editorial-quality copy
03 · Portal optimisation
04 · Paid social that converts
05 · Video that outperforms
06 · Personal brand — the agent as media brand
07 · Vendor reporting that renews and refers