Generative AI is strong at drafting, summarising, reformatting and brainstorming variations of something you already understand — it is not a database, it does not 'know' your listing's actual sale history, and it will confidently produce wrong numbers if you don't supply the facts yourself. We walk through three real agency tasks where AI saves genuine time versus three where it creates more work than it saves.…
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What generative AI is genuinely good at
01 · What AI actually does in an agency · Masterclass · 12 min
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- Why AI tools 'hallucinate' and what that means for youReading
- Prompting fundamentals: context, role, format, constraintsMasterclass
- The current tools landscape: what's actually in use in Australian agenciesReading
- Knowledge check: AI fundamentalsKnowledge check
- Misleading and deceptive conduct: the rule that overrides every AI draftReading
- A safe AI listing-copy workflow, start to finishMasterclass
- Puffery vs factual claim: where the compliance line actually sitsReading
- Scenario: the AI draft invents a featureAI role-play
- Knowledge check: AI listing copy and complianceKnowledge check
- Using AI to speed up appraisal prep, not to replace itReading
- A market research workflow for a listing presentationMasterclass
- Verifying AI output against source documentsReading
- Knowledge check: Research and appraisalsKnowledge check
- Turning calls and meetings into accurate summariesMasterclass
- Consent and disclosure when recording calls or meetingsReading
- CRM automation that shortens lead response timeMasterclass
- Building a template library and a tone-of-voice guideReading
- Knowledge check: Transcription and CRM automationKnowledge check
- A repeatable short-form video workflowReading
- What AI video and editing tools still get wrongMasterclass
- Scenario: templates are starting to sound identical across the teamAI role-play
- Knowledge check: Video and content workflowsKnowledge check
- Never paste client PII into a consumer AI tool without consentReading
- Disclosure and ethics: when to tell a client AI was involvedMasterclass
- Building a quality-control loop for AI outputReading
- Drafting a one-page agency AI policyMasterclass
- Knowledge check: Privacy, ethics and policyKnowledge check