Setting and hitting a first-response standard

01 · Enquiry Qualification & Response Times · Masterclass · 12 min

Most rental enquiries go to whichever agency replies first with a real answer, not a canned auto-reply — set an internal standard (many high-performing offices aim inside 15–30 minutes during business hours) and track it like any other KPI. A good first response answers the obvious questions immediately (is it still available, when's the next inspection, what's the bond) rather than asking the enquirer to wait for a …

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