Winning a project marketing appointment is a pitch to a commercial client, not a vendor conversation — developers want to see your comparable project results, your database depth in the relevant buyer segment, and a realistic sales velocity forecast, not just enthusiasm. The project marketing agreement typically covers exclusivity, commission structure (often a base rate plus incentives tied to sales pace or price ac…
01 · 34Free preview
The developer client relationship and appointment
01 · The Developer Relationship & Feasibility Literacy · Masterclass · 13 min
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