Project Marketing & Off-the-Plan.
Run developer-facing project campaigns from feasibility literacy through to settlement risk management.
Instant access. Reviewed by practitioners still on the floor.
Capabilities the marketactually pays for.
- 01
Engage credibly with a developer client on feasibility, rate per square metre and margin logic.
- 02
Explain presale finance requirements and their effect on early sales strategy.
- 03
Build and manage a defensible pricing schedule across staged releases.
- 04
Sell effectively from plans and renders while managing indicative-finish disclosure obligations.
- 05
Explain sunset clauses, off-the-plan disclosure and deposit mechanics accurately to buyers.
- 06
Segment and pitch appropriately to investor versus owner-occupier buyers.
- 07
Manage buyers agent, migration agent and referral channel relationships and commission structures compliantly.
- 08
Produce developer-grade campaign and CRM reporting with actionable recommendations.
- 09
Run a structured pre-settlement program to identify and manage finance and valuation risk.
- 10
Convert a completed project campaign into a repeat developer appointment and buyer referral pipeline.
6 modules.One standard.
- 01The developer client relationship and appointmentMasterclass · 13 min· Developer Relationship & Feasibility
- 02Feasibility literacy: reading rate per square metreReading · 14 min· Developer Relationship & Feasibility
- 03GST and the margin scheme at a general levelMasterclass · 12 min· Developer Relationship & Feasibility
- 04Presales requirements for construction financeReading · 13 min· Developer Relationship & Feasibility
- 05Knowledge check: Developer relationship and feasibilityQuiz · 6 min· Developer Relationship & Feasibility
- 01Building and managing a pricing scheduleMasterclass · 14 min· Pricing & Release Strategy
- 02Release strategy: staging lots to build momentumReading · 13 min· Pricing & Release Strategy
- 03Managing price increases and buyer communicationMasterclass · 12 min· Pricing & Release Strategy
- 04Incentives versus price cuts: which lever to pullReading · 12 min· Pricing & Release Strategy
- 05Scenario: a buyer asks for an off-the-record discountAI Role-play · 10 min· Pricing & Release Strategy
- 06Knowledge check: Pricing and release strategyQuiz · 4 min· Pricing & Release Strategy
- 01Selling from floor plans and rendersMasterclass · 13 min· Selling From Plans
- 02Designing the display suite buyer journeyReading · 12 min· Selling From Plans
- 03Handling common off-the-plan objectionsMasterclass · 13 min· Selling From Plans
- 04Furniture packages, styling and marketing complianceReading · 12 min· Selling From Plans
- 05Knowledge check: Selling from plansQuiz · 4 min· Selling From Plans
- 01Sunset clauses: what they are and why they matterMasterclass · 13 min· Contracts & Disclosure
- 02Off-the-plan disclosure obligationsReading · 13 min· Contracts & Disclosure
- 03Deposit and contract mechanics for off-the-planMasterclass · 12 min· Contracts & Disclosure
- 04Cooling-off and buyer protection variationsReading · 12 min· Contracts & Disclosure
- 05Scenario: developer considers a sunset clause rescissionAI Role-play · 10 min· Contracts & Disclosure
- 06Knowledge check: Contracts and disclosureQuiz · 6 min· Contracts & Disclosure
- 01Investor versus owner-occupier buyer segmentsMasterclass · 13 min· Buyer Segments & Channel Management
- 02Working with buyers agents and migration agentsReading · 13 min· Buyer Segments & Channel Management
- 03Commission structures across channel partnersMasterclass · 12 min· Buyer Segments & Channel Management
- 04Managing your database and referral partner networkReading · 12 min· Buyer Segments & Channel Management
- 05Scenario: a migration agent oversells the visa angleAI Role-play · 10 min· Buyer Segments & Channel Management
- 06Knowledge check: Buyer segments and channel managementQuiz · 6 min· Buyer Segments & Channel Management
- 01Campaign and CRM reporting to a developerMasterclass · 13 min· Reporting & Settlement Risk
- 02Reading sales velocity and knowing when to adjustReading · 13 min· Reporting & Settlement Risk
- 03Managing settlement risk as a project completesMasterclass · 14 min· Reporting & Settlement Risk
- 04Handling finance and valuation shortfalls at settlementReading · 12 min· Reporting & Settlement Risk
- 05Post-settlement relationship and referral generationReading · 12 min· Reporting & Settlement Risk
- 06Knowledge check: Reporting and settlement riskQuiz · 6 min· Reporting & Settlement Risk
Aligned to the themes,not a substitute for the qualification.
Every discipline drilled in this program is drawn from real practitioner work — the conversations, campaigns and compliance habits agents use daily. This is professional development. It complements — but does not replace — nationally accredited training delivered by a Registered Training Organisation.
Skill areas covered include developer client management, feasibility literacy, pricing and release strategy, selling from plans, off-the-plan contract and disclosure basics, channel and referral management, and settlement risk. General guidance only — not legal advice. The Agent Academy is not a Registered Training Organisation and does not deliver nationally accredited training. Completion of this program does not, on its own, satisfy statutory training or licensing requirements in any Australian state or territory.
- 01Choose
Confirm Project Marketing & Off-the-Plan — or bundle the full Project Marketing pathway.
- 02Checkout
Secure guest checkout. No account required. Visa, Mastercard, Amex, Apple Pay.
- 03Auto-account
On payment, a learner account is created and login credentials are emailed to you.
- 04Sign in
Access the portal and open Module i within sixty seconds of purchase.
- 05Progress
Complete modules, quizzes and AI role-plays at your own pace — auto-graded, lifetime access.
Start today.Bill on the board by quarter's end.
Instant access. Lifetime licence. Every module, scenario and scored role-play inside Project Marketing unlocks the moment your payment clears — no waiting, no onboarding calls, no gatekeepers.
- 01New-to-industry agents ready to compete.
- 02Practitioners rebuilding after a flat 12 months.
- 03Agencies onboarding a cohort to one standard.
- 01Secure checkout — Visa, Mastercard, Amex, Apple Pay.
- 02Your learner account is auto-created and emailed.
- 03Sign in and open Module i within sixty seconds.
No prior licence or certificate required to enrol. This is professional development — for state licensing pathways, see our licensing guide.
Built around the work,not the paperwork.
These are the practitioner disciplines that separate top-billing agents from the rest of the office. Each one is trained, scored and drilled — repeatedly.
- 01Developer Relationship & FeasibilityDrilled
- 02Pricing & Release StrategyDrilled
- 03Selling From PlansDrilled
- 04Contracts & DisclosureDrilled
- 05Buyer Segments & Channel ManagementDrilled
- 06Reporting & Settlement RiskDrilled