Project Marketing
Intermediate

New Homes & House-and-Land Sales.

Sell land estates, house-and-land packages and display homes with confidence through an 18-month build.

Free preview · lesson 01

Instant access. Reviewed by practitioners still on the floor.

Inside the programme
06
Modules
30
Scored lessons
15 hours
Self-paced
AUS
Australia-first
The floor doesn't care how you feel. It cares what you can do.
Project Marketing · Intermediate
What you'll master

Capabilities the marketactually pays for.

Every outcome below is graded in a live AI role-play. No multiple choice. No participation trophies. You either hold the line under pressure or you don't — and if you don't, the debrief tells you exactly why.
  1. 01

    Read a staged land release schedule and price a stage to protect margin and momentum for later stages.

  2. 02

    Structure a referral or preferred-supplier arrangement with a builder that is transparent and compliant.

  3. 03

    Assemble a house-and-land package that matches a buyer's budget, block and finance capacity.

  4. 04

    Walk a buyer through a fixed-price building contract, including PC and provisional sum items.

  5. 05

    Explain a progress payment schedule so a buyer understands what they're paying for and when.

  6. 06

    Sell standard inclusions and paid upgrades without creating an expectation the build won't meet.

  7. 07

    Run a display home as a structured sales experience, not an open inspection.

  8. 08

    Advise buyers accurately on first-home owner grants, stamp duty concessions and construction loan drawdowns without giving financial advice.

  9. 09

    Package a house-and-land deal for an investor with basic depreciation and rental-return literacy.

  10. 10

    Manage a buyer proactively through titling delays, price rise clauses and the emotional strain of a long build.

The Syllabus

6 modules.One standard.

Each module opens with a practitioner brief, moves into live scenarios, and closes with a scored debrief. Everything auto-marks. Nothing waits on staff review.

  • 01
    Reading a master-planned community and stage plan
    Masterclass · 13 min· Land Estates & Release Strategy
  • 02
    Pricing and releasing a stage without cannibalising the next
    Masterclass · 14 min· Land Estates & Release Strategy
  • 03
    Estate covenants, design guidelines and buyer expectations
    Masterclass · 12 min· Land Estates & Release Strategy
  • 04
    Civil works, titling and the land settlement sequence
    Reading · 13 min· Land Estates & Release Strategy
  • 05
    Knowledge check: Land Estates & Staged Releases
    Quiz · 6 min· Land Estates & Release Strategy

  • 01
    Understanding builder panels and referral arrangements
    Masterclass · 13 min· Builder Relationships & Packaging
  • 02
    Qualifying a house-and-land buyer's budget and needs
    Masterclass · 14 min· Builder Relationships & Packaging
  • 03
    Assembling a compliant, accurate house-and-land package
    Masterclass · 13 min· Builder Relationships & Packaging
  • 04
    A buyer is quoted a site cost allowance that turns out to be well short
    AI Role-play · 11 min· Builder Relationships & Packaging
  • 05
    Knowledge check: Builder Relationships & Packaging
    Quiz · 4 min· Builder Relationships & Packaging

  • 01
    The anatomy of a fixed-price building contract
    Masterclass · 14 min· Contracts & Progress Payments
  • 02
    Explaining the progress payment schedule stage by stage
    Masterclass · 13 min· Contracts & Progress Payments
  • 03
    Variations, price rise clauses and cost-of-building risk
    Masterclass · 13 min· Contracts & Progress Payments
  • 04
    What buyers need to know about defects, warranties and disputes
    Reading · 12 min· Contracts & Progress Payments
  • 05
    Knowledge check: Build Contracts & Progress Payments
    Quiz · 4 min· Contracts & Progress Payments

  • 01
    Selling standard inclusions honestly against display home finishes
    Masterclass · 13 min· Inclusions, Upgrades & Display Homes
  • 02
    Upselling upgrades without creating false expectations
    Masterclass · 13 min· Inclusions, Upgrades & Display Homes
  • 03
    Running a display home like a structured retail experience
    Masterclass · 13 min· Inclusions, Upgrades & Display Homes
  • 04
    A buyer assumes the display home price is the advertised price
    AI Role-play · 11 min· Inclusions, Upgrades & Display Homes
  • 05
    Knowledge check: Inclusions, Upgrades & Display Homes
    Quiz · 4 min· Inclusions, Upgrades & Display Homes

  • 01
    First home owner grants and stamp duty concessions
    Masterclass · 14 min· Grants, Finance & Investor Packages
  • 02
    How construction loans and drawdowns work
    Masterclass · 13 min· Grants, Finance & Investor Packages
  • 03
    Packaging for investors: yield, depreciation and tenant appeal
    Masterclass · 13 min· Grants, Finance & Investor Packages
  • 04
    Comparing buyer scenarios: owner-occupier vs investor finance paths
    Reading · 12 min· Grants, Finance & Investor Packages
  • 05
    Knowledge check: Grants, Finance & Investor Packages
    Quiz · 4 min· Grants, Finance & Investor Packages

  • 01
    Understanding the emotional arc of a long build
    Masterclass · 13 min· Build-Journey Buyer Management
  • 02
    Setting a proactive communication cadence across the build
    Masterclass · 12 min· Build-Journey Buyer Management
  • 03
    Managing delay and price rise conversations without losing the buyer
    Masterclass · 13 min· Build-Journey Buyer Management
  • 04
    A buyer threatens to walk away after a second consecutive delay
    AI Role-play · 11 min· Build-Journey Buyer Management
  • 05
    Knowledge check: Managing the Buyer Through the Build
    Quiz · 4 min· Build-Journey Buyer Management
Industry skill areas — At a glance

Aligned to the themes,not a substitute for the qualification.

Every discipline drilled in this program is drawn from real practitioner work — the conversations, campaigns and compliance habits agents use daily. This is professional development. It complements — but does not replace — nationally accredited training delivered by a Registered Training Organisation.

Format
Practitioner-built
Level
Professional development
Delivery
Self-paced, online
Assessment
Auto-graded · AI role-play
Practitioner disciplines covered
06
Nationally recognised outcome
Not issued

Skill areas covered include developer client management, feasibility literacy, pricing and release strategy, selling from plans, off-the-plan contract and disclosure basics, channel and referral management, and settlement risk. General guidance only — not legal advice. The Agent Academy is not a Registered Training Organisation and does not deliver nationally accredited training. Completion of this program does not, on its own, satisfy statutory training or licensing requirements in any Australian state or territory.

How to enrol — five steps
  1. 01
    Choose

    Confirm New Homes & House-and-Land Sales — or bundle the full Project Marketing pathway.

  2. 02
    Checkout

    Secure guest checkout. No account required. Visa, Mastercard, Amex, Apple Pay.

  3. 03
    Auto-account

    On payment, a learner account is created and login credentials are emailed to you.

  4. 04
    Sign in

    Access the portal and open Module i within sixty seconds of purchase.

  5. 05
    Progress

    Complete modules, quizzes and AI role-plays at your own pace — auto-graded, lifetime access.

Enrol · New Homes & House-and-Land Sales

Start today.Bill on the board by quarter's end.

Instant access. Lifetime licence. Every module, scenario and scored role-play inside Project Marketing unlocks the moment your payment clears — no waiting, no onboarding calls, no gatekeepers.

Who this is for
  • 01New-to-industry agents ready to compete.
  • 02Practitioners rebuilding after a flat 12 months.
  • 03Agencies onboarding a cohort to one standard.
What happens next
  1. 01Secure checkout — Visa, Mastercard, Amex, Apple Pay.
  2. 02Your learner account is auto-created and emailed.
  3. 03Sign in and open Module i within sixty seconds.

No prior licence or certificate required to enrol. This is professional development — for state licensing pathways, see our licensing guide.

Skill focus

Built around the work,not the paperwork.

06 · Disciplines

These are the practitioner disciplines that separate top-billing agents from the rest of the office. Each one is trained, scored and drilled — repeatedly.

  • 01Land Estates & Release Strategy
  • 02Builder Relationships & Packaging
  • 03Contracts & Progress Payments
  • 04Inclusions, Upgrades & Display Homes
  • 05Grants, Finance & Investor Packages
  • 06Build-Journey Buyer Management
Professional development only. The Agent Academy is not a Registered Training Organisation and does not deliver accredited training or issue nationally recognised qualifications.