Project Marketing.
Selling from plans and renders.
Selling from plans and renders is its own discipline, with a developer client, a presale target and a settlement horizon two years away. This vertical builds the project agent: pricing schedules, release strategy, disclosure obligations, channel management and the reporting a developer's financier actually reads.
One payment. Lifetime access. GST included.
Why train as a project marketing.
- 01
Developers appoint on process and reporting, not enthusiasm.
- 02
Presale requirements drive the whole campaign — the agent who understands finance conditions runs the release.
- 03
Settlement risk is managed from the day of exchange, not the week of completion.
Every skill the desk demands.
The full set of learning outcomes across every program inside project marketing. Nothing hidden, nothing padded.
- 01Engage credibly with a developer client on feasibility, rate per square metre and margin logic.
- 02Explain presale finance requirements and their effect on early sales strategy.
- 03Build and manage a defensible pricing schedule across staged releases.
- 04Sell effectively from plans and renders while managing indicative-finish disclosure obligations.
- 05Explain sunset clauses, off-the-plan disclosure and deposit mechanics accurately to buyers.
- 06Segment and pitch appropriately to investor versus owner-occupier buyers.
- 07Manage buyers agent, migration agent and referral channel relationships and commission structures compliantly.
- 08Produce developer-grade campaign and CRM reporting with actionable recommendations.
- 09Run a structured pre-settlement program to identify and manage finance and valuation risk.
- 10Convert a completed project campaign into a repeat developer appointment and buyer referral pipeline.
Four learning modes.One relentless outcome.
Every lesson is auto-graded. AI role-plays run 24/7 — no waiting on a facilitator, no scheduling.
Long-form practitioner teaching — frameworks, scripts and worked examples you can re-read at the desk.
Downloadable briefs, checklists and scripts you keep for the desk.
Instant scoring against the frameworks — no facilitator, no wait.
Interactive simulations of real vendor, buyer and tenant conversations.
Learning atyour fingertips.
The full portal — video, scored role-play, quizzes, playbooks and your Standing — runs in the browser on any device. No app store. No download. Open a tab, keep training.
One learning journey. Delivered in one part.
Run developer-facing project campaigns from feasibility literacy through to settlement risk management.
- 0101 · The Developer Relationship & Feasibility Literacy2 masterclass · 2 reading · 1 quiz
- 0202 · Pricing Schedules & Release Strategy2 masterclass · 2 reading · 1 quiz · 1 AI role-play
- 0303 · Display Suites & Selling From Plans2 masterclass · 2 reading · 1 quiz
- 0404 · Sunset Clauses, Disclosure & Contract Mechanics2 masterclass · 2 reading · 1 quiz · 1 AI role-play
- 0505 · Buyer Segments & Channel Management2 masterclass · 2 reading · 1 quiz · 1 AI role-play
- 0606 · Reporting & Settlement Risk Management2 masterclass · 3 reading · 1 quiz
Skill areas covered include developer client management, feasibility literacy, pricing and release strategy, selling from plans, off-the-plan contract and disclosure basics, channel and referral management, and settlement risk. General guidance only — not legal advice.
Professional development only. The Agent Academy is not a Registered Training Organisation, does not deliver nationally accredited training, does not issue nationally recognised qualifications, and does not, on its own, satisfy statutory training requirements to obtain a real estate registration, licence or certificate of registration in any Australian state or territory.
One payment. Lifetime access.