Salespeople
IntermediateProspectingAppraisals & CMAListing PresentationMarketing StrategyNegotiationVendor ManagementBuyer PsychologyContractsPost-Sale Care
Residential Sales Mastery
From appraisal to unconditional — every step, engineered.
The definitive residential sales program. Built around the real vendor and buyer scenarios that separate top-earning agents from the pack. You will emerge with a repeatable listing presentation, a defensible CMA methodology, a five-step negotiation framework, and the mindset to hold your fee under pressure.
24 hours · 9 modules · 38 lessonsIndustry-relevant
What you'll master
- Prepare and deliver a listing presentation that wins on your terms 7 out of 10 times
- Build a Comparative Market Analysis that survives a vendor's toughest challenge
- Structure a fee conversation without discounting
- Design a campaign that matches property tier to channel spend
- Handle vendor objections without breaking rapport
- Run a five-step negotiation that protects the vendor and closes the buyer
- Read a Section 32 / Contract for Sale and flag the four issues buyers ask about
- Convert 40%+ of your appraisals into signed listings
- Retain vendors as referral sources for 5+ years after the sale
Syllabus
01 · Advanced prospecting
02 · The defensible CMA
03 · The listing presentation
- The four-stage flow: Discover · Diagnose · Demonstrate · Decidevideo · 18 min · Listing Presentation
- The pre-meeting brief that wins before you knockreading · 12 min · Listing Presentation
- Scenario: The vendor wants morescenario · 10 min · Listing Presentation
- Knowledge check: Listing essentialsquiz · 3 min · Listing Presentation
04 · Holding your fee
05 · Vendor-paid campaigns
06 · The five-step negotiation
- The five-step framework: Anchor · Probe · Bridge · Trade · Closevideo · 17 min · Negotiation
- Buyer psychology: loss aversion at the price pointreading · 14 min · Buyer Psychology
- Scenario: Managing a multi-offer situation ethicallyscenario · 12 min · Negotiation
- Knowledge check: Negotiationquiz · 3 min · Negotiation
07 · Contracts without fear
08 · Post-sale — the referral engine
09 · Running yourself like a business