Agency Principal & Ownership.
Own, license and grow an agency — not just run its sales floor.
Instant access. Reviewed by practitioners still on the floor.
Capabilities the marketactually pays for.
- 01
Decide, with a defensible business case, whether to start, buy or take on a franchise agency.
- 02
Build a first-year business plan with realistic revenue, cost and cashflow assumptions.
- 03
Compare independent versus franchise economics, including royalty, marketing levy and brand-value trade-offs.
- 04
Discharge licensee-in-charge obligations and supervision requirements without exposing the business to disciplinary action.
- 05
Structure insurance cover — PI, management liability and cyber — appropriate to the agency's risk profile.
- 06
Read department-level P&Ls for sales and property management and set targets from them.
- 07
Choose employment structures and commission designs that withstand a contractor/employee challenge.
- 08
Select and govern a technology stack that scales without locking the agency into unnecessary cost.
- 09
Exercise principal-level trust-account oversight and respond correctly to a reconciliation discrepancy.
- 10
Run rent-roll or agency due diligence, value a target business and structure a sale, shareholding or succession agreement.
6 modules.One standard.
- 01Starting from scratch versus buying an existing agencyMasterclass · 14 min· Business Formation & Strategy
- 02Building the first-year business planMasterclass · 14 min· Business Formation & Strategy
- 03Independent versus franchise: the real economicsMasterclass · 14 min· Business Formation & Strategy
- 04Choosing a legal and ownership structureReading · 13 min· Business Formation & Strategy
- 05Knowledge check: Starting, Buying or FranchisingQuiz · 4 min· Business Formation & Strategy
- 01Licensee-in-charge: obligations and personal exposureMasterclass · 14 min· Licensing & Compliance
- 02Building a defensible supervision systemMasterclass · 13 min· Licensing & Compliance
- 03Insurance and risk: PI, management liability and cyberMasterclass · 14 min· Licensing & Compliance
- 04A near-miss trust deposit raises a supervision questionAI Role-play · 10 min· Licensing & Compliance
- 05Responding to a consumer complaint or disciplinary inquiryReading · 12 min· Licensing & Compliance
- 06Knowledge check: Licensing & SupervisionQuiz · 4 min· Licensing & Compliance
- 01Reading the sales department P&LMasterclass · 13 min· Department Economics
- 02Property management: the annuity engineMasterclass · 14 min· Department Economics
- 03Cross-subsidy, integration and where the two departments meetMasterclass · 12 min· Department Economics
- 04Setting headcount against break-even, not ambitionReading · 13 min· Department Economics
- 05Knowledge check: Department EconomicsQuiz · 4 min· Department Economics
- 01Employees versus contractors: getting the structure rightMasterclass · 14 min· Employment & Technology
- 02Commission-only structures and their legal limitsMasterclass · 13 min· Employment & Technology
- 03Selecting and governing the technology stackMasterclass · 13 min· Employment & Technology
- 04A departing agent claims they were really an employeeAI Role-play · 11 min· Employment & Technology
- 05Data governance and access control as the business scalesReading · 12 min· Employment & Technology
- 06Knowledge check: Employment & TechnologyQuiz · 4 min· Employment & Technology
- 01What principal-level trust oversight actually looks likeMasterclass · 14 min· Trust Account Governance
- 02Reading a trust reconciliation like a principal, not a bookkeeperMasterclass · 13 min· Trust Account Governance
- 03A reconciliation surfaces an unexplained shortfallAI Role-play · 11 min· Trust Account Governance
- 04Designing internal controls that catch problems earlyReading · 13 min· Trust Account Governance
- 05Knowledge check: Trust-Account OversightQuiz · 4 min· Trust Account Governance
- 01Rent-roll acquisition and due diligenceMasterclass · 14 min· Acquisitions & Exit
- 02Valuing and buying another agencyMasterclass · 14 min· Acquisitions & Exit
- 03Shareholder and equity arrangementsMasterclass · 13 min· Acquisitions & Exit
- 04A 30% shareholder wants to exit within twelve monthsAI Role-play · 11 min· Acquisitions & Exit
- 05Succession planning and selling the businessReading · 13 min· Acquisitions & Exit
- 06Knowledge check: Acquisitions, Succession & ExitQuiz · 4 min· Acquisitions & Exit
Aligned to the themes,not a substitute for the qualification.
Every discipline drilled in this program is drawn from real practitioner work — the conversations, campaigns and compliance habits agents use daily. This is professional development. It complements — but does not replace — nationally accredited training delivered by a Registered Training Organisation.
Skill areas covered include recruitment and onboarding, coaching and one-on-ones, KPI design, commission structures, lawful performance management, culture and conduct, department P&L and succession planning. Professional development only — not accredited training. The Agent Academy is not a Registered Training Organisation and does not deliver nationally accredited training. Completion of this program does not, on its own, satisfy statutory training or licensing requirements in any Australian state or territory.
- 01Choose
Confirm Agency Principal & Ownership — or bundle the full Agency Leadership pathway.
- 02Checkout
Secure guest checkout. No account required. Visa, Mastercard, Amex, Apple Pay.
- 03Auto-account
On payment, a learner account is created and login credentials are emailed to you.
- 04Sign in
Access the portal and open Module i within sixty seconds of purchase.
- 05Progress
Complete modules, quizzes and AI role-plays at your own pace — auto-graded, lifetime access.
Start today.Bill on the board by quarter's end.
Instant access. Lifetime licence. Every module, scenario and scored role-play inside Agency Leadership unlocks the moment your payment clears — no waiting, no onboarding calls, no gatekeepers.
- 01New-to-industry agents ready to compete.
- 02Practitioners rebuilding after a flat 12 months.
- 03Agencies onboarding a cohort to one standard.
- 01Secure checkout — Visa, Mastercard, Amex, Apple Pay.
- 02Your learner account is auto-created and emailed.
- 03Sign in and open Module i within sixty seconds.
No prior licence or certificate required to enrol. This is professional development — for state licensing pathways, see our licensing guide.
Built around the work,not the paperwork.
These are the practitioner disciplines that separate top-billing agents from the rest of the office. Each one is trained, scored and drilled — repeatedly.
- 01Business Formation & StrategyDrilled
- 02Licensing & ComplianceDrilled
- 03Department EconomicsDrilled
- 04Employment & TechnologyDrilled
- 05Trust Account GovernanceDrilled
- 06Acquisitions & ExitDrilled