Agency Leadership.
Lead a department that makes money.
Most real estate leaders were promoted for writing business, not for leading people. This vertical is the missing management education: how to recruit, coach, hold standards, structure commission, and run a department that makes money whether the market is with you or against you.
One payment. Lifetime access. GST included.
Why train as an agency leadership.
- 01
The cost of a bad hire — or a good agent who leaves — is measured in hundreds of thousands of dollars of GCI.
- 02
Coaching cadence, not motivation, is what lifts a team's average writer.
- 03
Principals who understand desk cost, break-even per head and revenue mix make calmer decisions in a downturn.
Every skill the desk demands.
The full set of learning outcomes across every program inside agency leadership. Nothing hidden, nothing padded.
- 01Build a recruiting funnel that sources agents before you need them, not after someone quits.
- 02Run a 90-day onboarding plan that gets a new agent to first listing faster.
- 03Diagnose which coaching style — directive, supportive or delegating — a given agent needs this month.
- 04Run one-on-ones, ride-alongs and call-block coaching sessions with a repeatable structure.
- 05Set KPIs that are defensible in a conversation, not just numbers on a whiteboard.
- 06Design a commission and split structure that retains your top three writers without blowing the model.
- 07Manage underperformance lawfully through documented stages, ending in exit if required.
- 08Run a sales meeting agents actually want to attend.
- 09Read a department P&L: GCI, desk cost, break-even per head, rent roll vs sales mix.
- 10Plan a succession, equity or partnership pathway for a principal's eventual exit.
- 11Lead a team through a market downturn without haemorrhaging your best agents.
Four learning modes.One relentless outcome.
Every lesson is auto-graded. AI role-plays run 24/7 — no waiting on a facilitator, no scheduling.
Long-form practitioner teaching — frameworks, scripts and worked examples you can re-read at the desk.
Downloadable briefs, checklists and scripts you keep for the desk.
Instant scoring against the frameworks — no facilitator, no wait.
Interactive simulations of real vendor, buyer and tenant conversations.
Learning atyour fingertips.
The full portal — video, scored role-play, quizzes, playbooks and your Standing — runs in the browser on any device. No app store. No download. Open a tab, keep training.
One learning journey. Delivered in one part.
Run a sales team, a P&L and a culture that keeps top writers.
- 0101 · Recruiting & Onboarding Agents3 masterclass · 1 reading · 1 quiz
- 0202 · Situational Leadership & Coaching Cadence3 masterclass · 1 reading · 1 quiz
- 0303 · KPIs, Commission Structures & Retention2 masterclass · 1 reading · 1 quiz · 1 AI role-play
- 0404 · Performance Management, Meetings & Culture3 masterclass · 1 quiz · 1 AI role-play
- 0505 · Department P&L, Rent Roll & Sales Mix3 masterclass · 1 reading · 1 quiz
- 0606 · Succession, Equity & Leading Through a Downturn2 masterclass · 1 reading · 1 quiz · 1 AI role-play
Skill areas covered include recruitment and onboarding, coaching and one-on-ones, KPI design, commission structures, lawful performance management, culture and conduct, department P&L and succession planning. Professional development only — not accredited training.
Professional development only. The Agent Academy is not a Registered Training Organisation, does not deliver nationally accredited training, does not issue nationally recognised qualifications, and does not, on its own, satisfy statutory training requirements to obtain a real estate registration, licence or certificate of registration in any Australian state or territory.
One payment. Lifetime access.