Agency Leadership.
Lead a department that makes money.
Most real estate leaders were promoted for writing business, not for leading people. This vertical is the missing management education: how to recruit, coach, hold standards, structure commission, and run a department that makes money whether the market is with you or against you.
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3 disciplines in one pathway — a $1,190 saving on buying them separately.
One payment. Lifetime access. GST included.
Why Agency Leadership training matters.
- 01
The cost of a bad hire — or a good agent who leaves — is measured in hundreds of thousands of dollars of GCI.
- 02
Coaching cadence, not motivation, is what lifts a team's average writer.
- 03
Principals who understand desk cost, break-even per head and revenue mix make calmer decisions in a downturn.
Every skill the desk demands.
The full set of learning outcomes across every program inside agency leadership. Nothing hidden, nothing padded.
- 01Build a recruiting funnel that sources agents before you need them, not after someone quits.
- 02Run a 90-day onboarding plan that gets a new agent to first listing faster.
- 03Diagnose which coaching style — directive, supportive or delegating — a given agent needs this month.
- 04Run one-on-ones, ride-alongs and call-block coaching sessions with a repeatable structure.
- 05Set KPIs that are defensible in a conversation, not just numbers on a whiteboard.
- 06Design a commission and split structure that retains your top three writers without blowing the model.
- 07Manage underperformance lawfully through documented stages, ending in exit if required.
- 08Run a sales meeting agents actually want to attend.
- 09Read a department P&L: GCI, desk cost, break-even per head, rent roll vs sales mix.
- 10Plan a succession, equity or partnership pathway for a principal's eventual exit.
- 11Lead a team through a market downturn without haemorrhaging your best agents.
- 12Decide, with a defensible business case, whether to start, buy or take on a franchise agency.
- 13Build a first-year business plan with realistic revenue, cost and cashflow assumptions.
- 14Compare independent versus franchise economics, including royalty, marketing levy and brand-value trade-offs.
- 15Discharge licensee-in-charge obligations and supervision requirements without exposing the business to disciplinary action.
- 16Structure insurance cover — PI, management liability and cyber — appropriate to the agency's risk profile.
- 17Read department-level P&Ls for sales and property management and set targets from them.
- 18Choose employment structures and commission designs that withstand a contractor/employee challenge.
- 19Select and govern a technology stack that scales without locking the agency into unnecessary cost.
- 20Exercise principal-level trust-account oversight and respond correctly to a reconciliation discrepancy.
- 21Run rent-roll or agency due diligence, value a target business and structure a sale, shareholding or succession agreement.
- 22Explain how rent roll multipliers move with management fee, portfolio quality and location, rather than quoting a flat industry rule of thumb.
- 23Reconstruct a seller's headline multiplier back into its underlying revenue-per-property to sanity-check the asking price.
- 24Assess quality of management using average tenancy length, landlord tenure, fee leakage and owner concentration, not just management numbers.
- 25Run an arrears and vacancy analysis that exposes a portfolio dressed up for sale.
- 26Audit management agreements clause by clause for assignability, notice periods, fee structure and termination triggers.
- 27Negotiate retention warranties, adjustment mechanisms and clawback clauses that protect the buyer after settlement.
- 28Compare deal structures — lump sum, staged, earn-out — and choose the one that matches the risk in a given portfolio.
- 29Prepare a funding case for an acquisition, including serviceability and lender due diligence expectations.
- 30Work a full due diligence checklist end to end before signing a contract for sale of a rent roll.
- 31Run a transition and communication plan for staff, landlords and tenants that holds retention above 90% in year one.
Four learning modes.One relentless outcome.
Every lesson is auto-graded. AI role-plays run 24/7 — no waiting on a facilitator, no scheduling.
Long-form practitioner teaching — frameworks, scripts and worked examples you can re-read at the desk.
Downloadable briefs, checklists and scripts you keep for the desk.
Instant scoring against the frameworks — no facilitator, no wait.
Interactive simulations of real vendor, buyer and tenant conversations.
Learning atyour fingertips.
The full portal — video, scored role-play, quizzes, playbooks and your Standing — runs in the browser on any device. No app store. No download. Open a tab, keep training.
One learning journey. Delivered in three parts.
Run a sales team, a P&L and a culture that keeps top writers.
- 0101 · Recruiting & Onboarding Agents3 masterclass · 1 reading · 1 quiz
- 0202 · Situational Leadership & Coaching Cadence3 masterclass · 1 reading · 1 quiz
- 0303 · KPIs, Commission Structures & Retention2 masterclass · 1 reading · 1 quiz · 1 AI role-play
- 0404 · Performance Management, Meetings & Culture3 masterclass · 1 quiz · 1 AI role-play
- 0505 · Department P&L, Rent Roll & Sales Mix3 masterclass · 1 reading · 1 quiz
- 0606 · Succession, Equity & Leading Through a Downturn2 masterclass · 1 reading · 1 quiz · 1 AI role-play
Own, license and grow an agency — not just run its sales floor.
- 0101 · Starting, Buying or Franchising an Agency3 masterclass · 1 reading · 1 quiz
- 0202 · Licensee-in-Charge, Supervision & Insurance3 masterclass · 1 reading · 1 quiz · 1 AI role-play
- 0303 · Department Economics: Sales vs Property Management3 masterclass · 1 reading · 1 quiz
- 0404 · Employment Structures, Contractors & Technology3 masterclass · 1 reading · 1 quiz · 1 AI role-play
- 0505 · Trust-Account Oversight from the Principal's Chair2 masterclass · 1 reading · 1 quiz · 1 AI role-play
- 0606 · Rent-Roll Acquisition, Succession & Selling the Business3 masterclass · 1 reading · 1 quiz · 1 AI role-play
Buy, value and integrate a rent roll without inheriting someone else's problems.
- 0101 · Rent Roll Multipliers & Valuation Drivers3 masterclass · 1 reading · 1 quiz
- 0202 · Quality of Management & Portfolio Health3 masterclass · 1 reading · 1 quiz
- 0303 · Arrears, Vacancy & Management Agreement Audits3 masterclass · 1 quiz · 1 AI role-play
- 0404 · Retention Clauses & Deal Structures3 masterclass · 1 reading · 1 quiz
- 0505 · Funding & the Full Due Diligence Checklist3 masterclass · 1 quiz · 1 AI role-play
- 0606 · Transition, Integration & Post-Settlement Retention3 masterclass · 1 reading · 1 quiz
Skill areas covered include recruitment and onboarding, coaching and one-on-ones, KPI design, commission structures, lawful performance management, culture and conduct, department P&L and succession planning. Professional development only — not accredited training.
Professional development only. The Agent Academy is not a Registered Training Organisation, does not deliver nationally accredited training, does not issue nationally recognised qualifications, and does not, on its own, satisfy statutory training requirements to obtain a real estate registration, licence or certificate of registration in any Australian state or territory.
One payment. Lifetime access.
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